If you’ve ever fallen down the rabbit hole of product research software, analytics tools, and data tracking just to figure out what to post on Amazon — I get it. It feels like you need a full system before you even film your first video. But here’s the truth: you don’t need to overcomplicate this. Today I’m walking you through exactly how I approach Amazon product research so you can make smart, strategic decisions without the overwhelm.
Stop Overthinking and Start With What You Already Have
Your Home Is a Goldmine
Most people struggle with Amazon not because they can’t create content — they struggle because they don’t know what to create content about. So they overthink, second-guess themselves, and wait too long. The ship sails. Nothing gets posted.
Here’s where I always tell people to start: your own life. Walk around your house and ask yourself three questions:
- What am I already using?
- What do I reach for daily?
- What solves a real problem for me?
If it helps you, chances are it’s going to help someone else. Your favorite shoes, your kid’s most-played-with toy, that kitchen gadget you grab every single morning — pretty much everything you can imagine is sold on Amazon. That’s your content.
When you start here, your content feels natural. You’re not forcing it. You’re not guessing. You’re just sharing real solutions — and that’s exactly what converts.
Think Like the Consumer, Not the Creator
Here’s the shift that changes everything: you’re not just picking products — you’re solving problems for the consumer. Think about why you go on Amazon. You’re there because you need something, you probably have Prime, and you want the guessing taken out of the equation. You’re watching videos because you want someone to tell you, “I had this problem too — and this product fixed it.”
That’s your job as a content creator. Put yourself in the shoes of the customer. Instead of asking “what should I post?” start asking “what does someone actually need help with?” Let them know whether a product is worth their time and money — or if they’re going to end up returning it. Because content for products people return? That’s a losing game for everyone.
“You’re not just picking products. You need to be solving a problem for the consumer.”
My 4-Question Product Filter
Does It Check All Four Boxes?
When I’m evaluating a product, I run it through four questions. Not all products pass — and that’s the point.
1. Does it solve a clear problem? If you can’t explain it simply, it’s probably not worth posting. Remember, attention spans on Amazon are short. Get to the point in 60 seconds or less — 90 seconds if you’re doing a demo.
2. Can you show it in action? Amazon is visual. Demonstrations matter. If you can show the product working, the video can be longer — assembly, step-by-step use, whatever makes sense. But it has to be visual.
3. Is there demand? Just because you love it doesn’t mean the whole world is searching for it. I live in South Florida, so I can film pool products in April. But most of the country isn’t opening their pools until June. Demand is regional, seasonal, and timing-based — and you need to be aware of it.
4. Can you create multiple pieces of content from it? One product should not equal one video. It should equal a demo, a problem/solution video, a quick review, and a comparison. That repurposing power is how you really level up your Amazon game.
One Product, Multiple Videos
This is where most people leave money on the table. When you think “one product = one video,” you’re working way too hard. A carpet cleaner, for example, could be an initial demo, a three-month update, a comparison to a competitor, and a problem/solution angle.
Same product. Four videos. And if your original video drops out of the top five? You don’t have to start over — you just edit, update, and re-upload.
“One product should not equal one video. It should equal a demo, a problem solution, a quick review, a comparison.”
Think a Season Ahead — Always
Stop Posting in the Moment
Here’s what I see happen constantly: people create content based on what they need right now. But by the time they post it, they’re already tardy to the party. Amazon is search-driven. People are already planning ahead — and your content needs to be there when they’re searching, not after.
Spring is when you’re creating summer content. Mid-summer is when you’re filming back-to-school. September is when you’re thinking about holiday gift guides. If you’re posting about pool thermometers in July, I promise you — you’re already behind.
Start asking yourself, “What are people about to need?” That one shift will change everything about how you plan.
The Slow Grow Is Real — and Worth It
I’ll be straight with you: Amazon is a slow grow. If you want to start seeing real income, you’re going to need to make a lot of videos in the beginning — I’m talking around 300. The commissions are small, but they stack. And eventually, money starts coming in without you even thinking about it. It becomes a true passive stream. But it takes consistency and time upfront — no sugarcoating that.
Some of my best-performing content came from things I already had around the house. And I was strategic about it — choosing products that brands were actively marketing, not ones that were already saturated with influencer content.
Take my Dyson, for example. I love it, but how many people already own one? And how many influencer videos are already out there? Instead, I chose the lightweight cordless vacuum I received through a UGC project — a newer brand, less competition, and a product I could genuinely rave about.
When Tools Actually Save You Time
You Don’t Need Software — But It Helps
You can absolutely do this without tools. I want to be upfront about that. But you also know that my love language is time — and time is the one resource you can’t get more of. Especially as a mom of two, I need to know that every piece of content I create has the potential to perform.
That’s why I started using ViralVue about two years ago. It shows me how many videos already exist for a product, whether people are actually searching for it, if it’s converting, and gives it a score. So instead of guessing, I’m making data-driven decisions. I’d rather spend my time creating content I know will convert than searching for something I hope will.
ViralVue also has a feature for sending messages to brands and tracking conversations — which is incredible for someone juggling UGC alongside Amazon. Everything in one place.
“I’d rather spend the time creating the content for what I know is going to convert than spend the time searching for something that I hope is going to convert.”
Is It Worth the Investment?
Do you need it to start? No. But if you want to be more efficient, scale faster, and stop wasting time — yes, it’s 100% worth it. The software has paid for itself many times over. You can pay monthly or invest annually at a discount. And I do have a 10% discount code for you: use code MAREN at checkout. It’s also a tax write-off — just check with your CPA on that.
Action Steps
- Walk your home today and list 10 products you already use that solve a real problem. That’s your starting inventory.
- Run every product through the 4-question filter before you film a single video.
- Plan your content calendar one season ahead — what are people about to need?
- Commit to creating multiple videos per product — demo, problem/solution, review, comparison.
- Decide if a tool like ViralVue is right for your season — start without it if needed, but know it’s there when you’re ready to scale.
Bottom Line: You don’t need more information or more products. You need a simple, repeatable approach and the discipline to take action on the right ones.
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