Motherhood doesn’t put you behind. It sharpens you.
UGC isn’t about being polished. It’s about being helpful.
UGC is not you competing with influencers. It’s you connecting with real people.
And moms are connected in real life. You live in the trenches. You understand needs, objections, and what actually matters when someone is about to spend money.
“Motherhood did not put me behind in business. In fact, it sharpened me for it.”
Read more in this accompanying blog post →
Moms already think like buyers
If you’ve ever researched ingredients, compared brands, or evaluated “cost per use,” you already know how to communicate like a decision-maker.
I used a real example in this episode: the UPPAbaby car seat. I didn’t just buy it randomly. I looked at safety, convenience, how long it would last, and how it fits into our real life.
That depth is exactly what converts in UGC. Brands feel it. Buyers feel it. Trust gets built.
Your life experience gives you credibility
You’re not “just a mom.” You manage a budget. You negotiate daily. You communicate clearly. You make purchasing decisions constantly. Those are business skills.
You are not underqualified. You are overqualified.
MLM is presence-based. UGC is skill-based.
Why MLM requires constant availability
I was with Beachbody for 11 years. I was in the top 0.01%.
And I’m telling you plainly: that model is exhausting. You have to be online all the time. You have to recruit. You have to post constantly. If you’re not on, someone else gets the sale.
That is not time freedom. That’s a job that never ends.
“Time is the only currency you can’t get more of.”
Why UGC respects boundaries
UGC is deliverable-based.
You film. You submit. You get paid.
No recruiting. No performing your entire life online. No pretending you’re free while your phone is glued to your hand.
You don’t need more time. You need structure.
Motherhood forces efficiency (and you can use that)
If you’re a parent, you already batch errands. You already manage schedules. You already work in pockets of time.
That skillset is the advantage.
My real-life batching strategy
Here’s exactly how I do it:
- I film face-to-camera when someone else takes the kids for a walk.
- I film B-roll while the kids are around, because I’m doing a voiceover later anyway.
- I edit and record voiceovers when they’re asleep.
You don’t need 8 uninterrupted hours.
Identity is the real block for moms
The lie: “I’m not creative. I’m not techy. I’m not business-minded.”
Most moms aren’t lacking skill. They’re stuck in an identity story. But motherhood is leadership. It’s decision-making. It’s strategy. It’s long-term thinking.
UGC doesn’t require a massive following or a perfect aesthetic. You can do this with an iPhone.
Bottom line
Motherhood doesn’t disqualify you. It equips you.
And if you’re ready to build income in a way that supports your life instead of consuming it, keep listening. No fluff. No hype. Just strategies that work.
