If you’re a mom who’s trying to build something online, you’ve probably had this exact moment: you’re standing in the kitchen, one kid is asking for a snack, the other one is melting down over the “wrong” cup, your phone is buzzing, and you’re thinking, How in the world am I supposed to build income in the middle of this?
Let’s get real. That thought is not proof you’re behind. It’s proof you’re doing real life.
And here’s the truth I want to land for you right out of the gate: motherhood didn’t disqualify you from business. It sharpened you for it.
In this episode of If You Know, You Know, I’m breaking down why being a parent is not a disadvantage in UGC. It’s an advantage. Not the fluffy, “you’ve got this mama” kind of advantage. I mean a practical, skill-based advantage that translates into content that connects, content that converts, and income that actually respects your life.
Motherhood doesn’t put you behind. It sharpens you.
UGC isn’t about being polished. It’s about being helpful.
When a lot of people think about UGC, they picture influencer energy. Perfect hair. Perfect lighting. Perfect home. And if you’re a mom, that picture can feel like a joke. Not because you aren’t capable, but because your life is lived in motion.
But UGC isn’t about competing with influencers. It’s about connecting with consumers.
It’s about being helpful.
If you know, you know: moms are connected in real life. You live in the trenches. You understand the actual problems people are trying to solve. You can sniff out fake marketing from a mile away because you don’t have time to be played.
That “real life credibility” is a gift in UGC, because the best content doesn’t sound like an ad. It sounds like someone who has tested something, evaluated it, and can clearly say, “Here’s what worked for me, and here’s why.”
Moms already think like buyers (and that’s why your content converts)
Let me give you a simple example.
When you’re shopping for something for your kids, you’re not casually tossing things into a cart because it’s cute. You’re evaluating ingredients. You’re comparing brands. You’re thinking about longevity. You’re doing cost per use math in your head like it’s a sport.
That mindset is exactly what converts in UGC.
In the episode, I talk about something as basic as a car seat. We chose UPPAbaby, and it wasn’t random. It was a decision built on safety, convenience, and real-life functionality. We even bought two bases so the car seat could move easily between cars. That is not “influencer aesthetic.” That is a mom solving a real problem.
And when you show up on camera with that kind of depth, buyers can feel it. Brands can feel it. Trust gets built because it’s not surface-level hype. It’s lived experience.
“Motherhood did not put me behind in business. In fact, it sharpened me for it.”
Your experience isn’t “just mom life.” It’s business skill.
A lot of moms downplay themselves with the phrase “I’m just a mom.”
Here’s the truth: “just a mom” is a lie.
Motherhood is leadership. It’s strategy. It’s project management. It’s emotional intelligence. It’s negotiation.
You manage a budget. You make purchasing decisions constantly. You think long-term. You communicate clearly. You problem-solve on the fly. Those are business skills.
UGC doesn’t require you to become someone else. It rewards you for being who you already are, with a clearer lens and a tighter message.
MLM is presence-based. UGC is deliverable-based.
The truth about MLM “time freedom”
I was with Beachbody for 11 years, and I was in the top 0.01%. So I’m not speaking from theory. I’m speaking from experience.
Network marketing requires constant availability. Full stop.
You are posting constantly. You are messaging constantly. You are recruiting constantly. And if you’re not “on,” someone else gets the sale, someone else gets the sign-up, someone else gets the momentum.
That is not freedom. That is a job that never ends.
And if you’re a mom? That model will eat your attention alive. It will take the small windows of time you do have and fill them with pressure.
“Time is the only currency you can’t get more of.”
Why UGC feels different (and why it matters so much for moms)
UGC is deliverable-based.
- You film.
- You submit.
- You get paid.
- No recruiting.
- No building a team.
- No being “always on” to stay relevant.
UGC respects boundaries, which means you can build income without sacrificing presence. And if you’re a parent, that matters more than most people will ever understand.
You don’t need more time. You need structure.
Motherhood forces efficiency (and that’s your advantage)
One of the biggest insecurities I hear from moms is, “I don’t have time.”
And I get it. Parenting doesn’t just take time. It takes mental bandwidth.
But here’s the truth: you don’t need unlimited time to build UGC income. You need structure, focus, and clarity.
Moms are already expert batchers.
- You batch errands.
- You batch appointments.
- You batch meals.
- You batch laundry.
So instead of trying to “find time,” you build a system that works with your life.
My real-life batching method (this is what it actually looks like)
In the episode, I break down how I do this in real life, because I’m not interested in giving you advice that sounds good but doesn’t work.
Here’s what it looks like:
Face-to-camera when the house is quiet
If someone can take the kids for a walk, or you can grab 15 minutes when the house is quieter, that’s when I film my face-to-camera pieces. Fast. Focused. No perfectionism.
B-roll when the kids are around
Then I film B-roll while the kids are with me, because it’s going to be muted later anyway. I’m going to do a voiceover. It does not matter if there’s noise. It does not matter if someone is running through the background.
Editing and voiceovers when they sleep
When the kids go down, that’s when I edit and record voiceovers. This is where UGC becomes incredibly mom-friendly: you can do it in layers, in pockets, without needing to be “on” for hours at a time.
This is why I say you don’t need 8 uninterrupted hours. You need a repeatable workflow.
The real block for moms is identity
The lie: “I’m not creative. I’m not techy. I’m not business-minded.”
I want to call out something that holds so many moms back, because it’s not lack of skill. It’s identity.
Social media has sold a cookie-cutter definition of what it looks like to be a creator. And if you don’t fit that mold, it’s easy to assume you’re not built for it.
But motherhood trains you to communicate. It trains you to anticipate needs. It trains you to make decisions. It trains you to lead.
UGC doesn’t require a massive following. It doesn’t require professional equipment. It doesn’t require a perfect home.
You can do this with an iPhone and a system.
And if you’ve ever been in an MLM, you already have proof you can show up consistently. The question is whether you want to do it in a model that demands constant availability, or in one that pays you for skill.
Action steps
If you’re ready to take what you just read and turn it into motion, here are your next steps:
- Pick one real “mom problem” you solve every week and write it down as a content hook. (Example: “I don’t have time to cook” or “My kid won’t sit still in the car.”)
- Write a simple UGC structure: problem → what you tried → what worked → why it matters.
- Batch 15 minutes of face-to-camera filming. Keep it messy. Keep it real.
- Film B-roll while the kids are around. Stop waiting for silence.
- Audit anything that requires you to be “always on.” Ask yourself what it’s costing you.
Bottom line: Motherhood doesn’t disqualify you. It equips you. Build income in a way that honors your life—no rose-colored glasses.
